• chanel première
  • Chanel premiere

Chanel, An ode to time

Direction – al dente
Styling – Olivia da Costa
Music – Alan Gay

Launch of the new Chanel Première watch.

"Because Première is an icon. Because Chanel time isn't that of every woman."
For the launch of the new Première watch, Al dente created an ode to this vision of time and the Chanel woman.

Concept and development of a parallax website, a press kit, a video and PR banner.
  • Integrated campaign
  • Art Direction
  • Directing
  • Storytelling
  • Digital Strategy
  • Content production
  • Website Design
  • Technical development
  • Retail
Digital experience
Press kit
PR Banner