• FENDI - MICROBAGS
  • FENDI - MICROBAGS
  • FENDI - MICROBAGS
  • FENDI - MICROBAGS
 

Fendi, 7 Theories

Directing – al dente
Music – Alan Gay

Where Microbags come from ? That's the starting point of this ad campaign which unfolds, throughout a colorful and rhythmic video, its answers.

From the Big Bang Theory and its Microbags rain, like meteorites, to the Racket Theory where Microbags spring out like fragments of a tennis ball, al dente signs a pop campaign with a touch of humour, aligned with the elegant Fendi house.
 
  • Art Direction
  • Directing
  • Content production
  • Advertising
  • Digital PR
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