• Pucci FW19/20
 

Emilio Pucci, FW19/20

Photographer - Arnaud Lajeunie
Stylist - Haley Wollens
Makeup - Inge Grognard
Hair - Ramona Eschbach
Models - Kat Carter
& Pan Haowen
Creative Direction & Production - Al Dente

Al Dente creates the Fall Winter 2020 campaign for Emilio Pucci, using the idea of a fantasy vacation in Asia, with five main advertising images.
The creative concept is inspired by Japanese pop culture and is taking a joyful and subtle dig at digital narcissism. Paying tribute to manga covers,
the innovatively directed Instagram video clips support the print campaign. To optimize engagement with Emilio Pucci's loyal community, more than 40 social media assets have been developed.

These Instagram friendly social assets communicate a unique story, highlighting a brand value or
a specific product category. Put together,
this immersive digital lookbook playfully reveals
an authentic backstage aesthetic.
 
Print
Social media