• Chanel


DA & Production
– al dente
Photographe – Karim Sadli
Modèle – Rianne Van Rompaey
Stylisme – Jonathan Kaye
Make up – Lucia pica
Musique – Jane Birkin
« Apocalypstick »

For Chanel, Al dente created a 360° multi-channel where Rianne Van Rompaey brings smiles and the imagination to life with a Crayon de Couleur in hand.

It's accompanied by Jane Birkin's song “Apocalypstick" where she sings “It's with this crayon she writes her rapture" and her mouth is drawn in decalcomania.

In store, in the press and augmented in 360°, this campaign represents a unique and immersive experience.
  • Print Campaign
  • Art Direction
  • Social Media
Video, 360°