« Mastering the codes to be free of them ».
Militant dandyism or audacious brand strategy? Clearly a bit of both went into Patrizio Miceli’s creation of the Al dente Agency in 2004.
Specialising in innovative advertising, this fresh cosmopolitan agency strives for prestigious advertising. Another luxury, link maker. It’s this link that Al dente takes pleasure in bringing to life and maintaining today. Not only at the heart of its network but also between communities, both real and virtual, and brands.
Brands that have understood the importance of initiating a conversation with their clients. Clients for who Al dente concocts veritable and desirable scenarios.
Both on the cutting edge of new forms of communication and gifted with a solid brand culture, Al dente has succeeding in striking that perilous balance between trend and identity.
Being Al dente is being just right. The right moment, the right place, the right target, the right positioning, the right message...
Being Al dente is having that certain je ne sais quoi that makes your mouth water.