ALDENTE
Most of our projects are confidential. Here are our specialties.
REFLECTION
MUSO
One step ahead of classic marketing studies, Al dente frequently reaches out to the four corners of the world in order to decrypt the behaviour and aspirations of the individuals identified as a brand’s target. So what’s in their luggage? Trend studies backed up by a handful of local experts and trendsetters and concrete communication propositions for products, services and installation venues adapted to the new deal. A unique, made-to-measure concept.
In the context of its Asiatic development, a luxury brand wishes to better comprehend its audience and market in order to propose a suitable offer.
In the context of its Asiatic development, a luxury brand wishes to better comprehend its audience and market in order to propose a suitable offer.
BENCHMARK
If the competitive monitoring, in benchmark jargon, has become a classic, Al dente takes pleasure in deepening the practice by scanning all sectors of activity and mixing all supports. Both sectoral and media benchmarks nourish creation.
At the launch of a niche perfume line, a big fashion house wants to take inventory of existing online and offline sensory experiences that plunge the client in the brand’s universe.
At the launch of a niche perfume line, a big fashion house wants to take inventory of existing online and offline sensory experiences that plunge the client in the brand’s universe.
FOCUS GROUP
On the fringe of formatted focus groups, Al dente selects a panel of early adopters to establish intimate conversations between brands and these opinion leaders...
In the context of repositioning its face cream line, a cosmetic brand wants to understand women’s behaviour when it comes to moisturising.
In the context of repositioning its face cream line, a cosmetic brand wants to understand women’s behaviour when it comes to moisturising.
CREATION
BRANDING
Positioning of brands and products
A make-up brand wants to reposition its leading lipstick, while co-existing alongside its other existing lipstick. Naming
A luxury house launching a new perfume for women searches for a name that captures the essence of new femininity... Visual identity
A classed grand cru wishes to create its visual style and expressive territory.
A make-up brand wants to reposition its leading lipstick, while co-existing alongside its other existing lipstick. Naming
A luxury house launching a new perfume for women searches for a name that captures the essence of new femininity... Visual identity
A classed grand cru wishes to create its visual style and expressive territory.
EDITION
Exclusive editorial concepts
A luxury hotel wishes to launch art publications about the artistic life that takes place within its walls.
Editorial advice
A press group wishes to recreate the website of one its women’s magazines by offering more adapted content and web RDVs.
An urban culture magazine invites Al dente to guest edit its first luxury edition.
Advertorials
A prestigious tea brand wishes to promote its traditional savoir faire.
A luxury hotel wishes to launch art publications about the artistic life that takes place within its walls.
Editorial advice
A press group wishes to recreate the website of one its women’s magazines by offering more adapted content and web RDVs.
An urban culture magazine invites Al dente to guest edit its first luxury edition.
Advertorials
A prestigious tea brand wishes to promote its traditional savoir faire.
EXPERIENCE SCENARIOS
Al dente creates made-to-measure brand scenarios. Or, the art of telling beautiful stories and bringing them to life... for the clients.
Whether it’s unique experiences at the heart of the imaginary capital of the brand or the creation of exclusive products you’re looking for, Al dente wants you to dream.
At the launch of its perfume, a luxury house wishes to create a buzz surrounding its new muse.
Whether it’s unique experiences at the heart of the imaginary capital of the brand or the creation of exclusive products you’re looking for, Al dente wants you to dream.
At the launch of its perfume, a luxury house wishes to create a buzz surrounding its new muse.
DIFFUSION
Al dente has understood how to unite a network of wealthy and trend-setting personalities. Today we prioritise, animate and put this network in contact with the brands.
Through it we generate news of ourselves.
RELATIONSHIP MARKETING
Through it we generate news of ourselves.
RELATIONSHIP MARKETING
A department store wishes to attract and secure the loyalty of a client base that is young, trendy and wealthy...
VIRAL MARKETINGAn advertising agency wishes to heighten its notoriety and diffuse its savoir faire during the recession.
OFFLINE & ONLINE PRA major leather label wishes to shake up its slightly staid image by challenging the creativity of online trend-setters throughout the world.
PRODUCTION
THE CREATIVE INGREDIENTS
Al dente brings together a core group of designers, graphic designers, ideas people and editors.
Additionally Al dente has understood the importance of surrounding itself with a network of artists, web and image professionals.
Its secret recipe? Knowing how to mix the creative ingredients of each project in order to satisfy every brand’s individual expectations.
Al dente brings together a core group of designers, graphic designers, ideas people and editors.
Additionally Al dente has understood the importance of surrounding itself with a network of artists, web and image professionals.
Its secret recipe? Knowing how to mix the creative ingredients of each project in order to satisfy every brand’s individual expectations.
