ALDENTE

"Karl, Marc and John just lurrrve the credit crisis"

One thing’s for sure, it’s certainly stolen the limelight!

From luxury to high street, there’s not a single label that isn’t now brandishing that famous old adage: It’s the crisis.

Unsold stock piling up everywhere, shops and marketing department corridors, all of them empty, the look of crisis is marking everyone.

But instead of wallowing in defeat, Al dente has decided to react, by creating a big let-off-steam machine in the form of aldentelacrise.com. Here internet users are invited to create their own slogan as well as a series of stickers and t-shirts which will be sold, exclusively, at Colette. Al dente have taken a whole new approach and it’s been welcomed by the press. By personifying the crisis, allowing internet users to appropriate it Al dente has seen a new link being born.

It’s this very link, almost emotional, tinged with humour that Al dente is offering to create between brands and consumers in this time of crisis. A new era is beginning and with it a new way of communicating. Al dente develops solutions that are both innovative and concrete aimed at boosting sales and brand recognition.

Do you want a taste of our recipe?
Get in touch now. Al dente will help you learn to love the credit crisis!